A Catalyst for Business Growth
The team at Longridge based Catalyst discuss business growth and creative marketing, with a pledge to leave the siloed approach in 2024
Too often, we see businesses keeping their growth strategies and marketing efforts separate, as though they are better off operating independently.
In almost all cases, this disconnection leads to missed opportunities and a confusing message.
As we head towards 2025, the landscape grows increasingly competitive and it’s absolutely vital that businesses unite their growth strategies with their creative marketing efforts.
THE PROBLEM
At Catalyst we see many businesses operating their marketing efforts on an ad-hoc, reactive basis, rather than it being a carefully planned strategy that is directly in line with the organisation’s wider growth plans.
When growth and marketing strategies are disconnected, we often see fragmented efforts lacking direction.
Marketing teams might launch campaigns without fully understanding the company’s growth goals, while business development focuses on scaling without tapping into the power of marketing to engage new audiences and strengthen the brand.
In today’s fast-paced environment, this kind of misalignment simply doesn’t work.
The market is too competitive.
THE SOLUTION
To overcome this challenge, businesses need to ensure that their growth strategies are fully aligned with their marketing efforts.
It’s no longer enough to post on social media or send an email campaign in isolation. Every marketing action needs to be part of a larger, integrated strategy that supports your business’s wider objectives.
When marketing is developed in alignment with growth plans, it becomes a powerful tool to reach new audiences, retain existing customers and drive sustainable growth.
This approach ensures a cohesive message that ties marketing initiatives directly to measurable business outcomes.
HOW TO MAKE IT HAPPEN
The key to integrating business growth and marketing lies in strategic planning.
Marketing should be a core consideration from the outset of any business development plan.
Move away from reactive campaigns and ad-hoc activity. Instead, focus on a comprehensive strategy that connects every marketing effort to your overall business objectives.
LET’S CHAT
Our team at Catalyst specialises in helping businesses unite their growth strategies with creative marketing to drive real results.
If you are interested in discussing how Catalyst can support your business growth in 2025 and beyond, contact Lydia for an initial consultation: lydia@catalyst-growth.co.uk
Catalyst
Stonebridge Mill, Longridge Business Centre
Longridge, Preston PR3 3AD
07842 859961
catalyst-growth.co.uk
