A Grand Day Out
Ali Gudgeon sat down with Andrew Howard, Head of Audience, Marketing & Sales at Blackpool’s Grand Theatre, to discuss the upcoming Pantomime, Cinderella and the enduring allure of live theatre
When you step into the Victorian splendour of the Blackpool Grand Theatre you will understand what people mean by ‘the glorious Grand’. There’s the incredibly ornate, gilded plasterwork, baroque ceiling, cavorting cherubs, cantilevered balconies allowing every elegant seat a clear view of the stage. Walking into the theatre literally takes your breath away!
Blackpool Grand is one of the few remaining theatres of great architectural character, designed by Frank Matcham and built in 1894. It has a magnificent four-level auditorium with 1,100 seats and a year-round programme covering everything from dance, drama, hip-hop, plays, opera, musicals and of course the much-loved annual Pantomime.
This year The Grand will showcase Cinderella, which runs 6th December – 5th January 2025. The production promises to be a dazzling spectacle, with a packed schedule of 51 shows across four weeks. With tickets starting at just £15, the idea is that theatre is accessible to all.
Andrew Howard, Head of Audience, Marketing & Sales at Blackpool Grand said: “Pantomime is a magical time. And we’re thrilled to have such a talented cast, including West End star and Dancing on Ice champion Hayley Tamaddon and local Pantomime legend and Britain’s Got Talent finalist Steve Royle. It feels like our very own Fairy Godmother making our Christmas dreams come true!
“Pantomime is a real family affair, with often three generations coming together to enjoy the show. It’s heartwarming to see friends returning year after year, often to the same seats. It really is like an extended family at this time of year.
“Pantomime isn’t easy. It’s a massive undertaking but the passion and dedication of the entire team make it all worthwhile,” Andrew explains. “From the cast and crew to the front-of-house staff, everyone plays a vital role in bringing the magic to life. It takes a lot of effort putting it on as it’s a long production involving an army of dedicated people but it’s also very fulfilling. Every single person gives blood, sweat and tears as you want to make it as special as you can for everyone visiting.”
Cinderella’s production is a packed schedule. The theatre will welcome many thousands of schoolchildren in early December. Andrew explains: “It’s a really important part of people’s Christmas, it’s a tradition and a highlight of the year for many schoolchildren. Pantomime is a brilliant first introduction to theatre. Every child should be able to experience the theatre.”
Beyond the glitz and glamour of Pantomime, Andrew believes in the transformative power of theatre. “Theatre can inspire, educate and entertain,” he says. “It’s a unique medium that can evoke a wide range of emotions and spark the imagination.” He highlights the importance of introducing young people to the theatre, emphasising the positive impact it can have on their development. “Theatre can teach valuable lessons, foster empathy and boost self-confidence,” he explains.
“The experience of live theatre is beyond magic. People will always remember the first show they ever see. In a theatre you can go through every emotion in one show. Shows include Pantomime, dramas, operas, hip-hop, plays, dance and musicals. There really is something for everyone. People shouldn’t be frightened of giving something a go. With theatre and the arts, push yourself out of your comfort zone and try something new as there is such effort that goes into every single live production.”
Interestingly, Andrew highlights that last year’s crew and production for the Pantomime were 90 per cent female, in what can be seen to be a male dominated industry. “It’s certainly empowering and proves that anyone can do anything. It’s a poignant moment to see that transition over the years, now it’s the norm and it’s great to see.”
Plans are also in place for a special exhibition of the theatre’s rich heritage of Pantomime through the years. Archivists at the theatre are delving into the past, right back to 1896 when the first Pantomime was staged.
The Blackpool Grand is not just a place to watch a show, it’s a piece of history. The theatre’s stunning architecture and intricate details require careful preservation. “The upkeep is massive,” Andrew admits. “From the specialist hand-made wallpaper to the intricate paintwork, every aspect of the building needs special attention.” The theatre is currently undergoing a huge renovation, following an award of £450,000 for repairs.
A survey of the Grade II* listed building last year found rainwater was leaking in through parts of the roof. The funding from Arts Council England will be used towards repairs of the building’s stone and brickwork, as well as making the theatre more accessible to visitors. The Victorian iron gutters are being restored and slate and lead will be replaced on the two acres of roof. The stone and brick work will also be replaced and repointed where it is damaged.
Andrew adds: “The emotional and financial investment in Pantomime is immense. From the countless hours of rehearsal to the significant costs of production, it’s a major undertaking. The support of our local community and generous patrons is crucial in keeping the Grand Theatre running. Pantomime is not just a beloved tradition, it’s a lifeline for many theatres, including ours and provides much-needed financial stability for the rest of the year.”
As the curtain rises on this year’s Pantomime, it’s clear that the Blackpool Grand is a vital part of the town’s cultural landscape. With its stunning architecture, talented performers and passionate staff, it’s a place where magic happens. As The Grand continues to evolve, Andrew and all The Grand team are committed to ensuring its future. By embracing innovation and staying true to its heritage, the theatre aims to remain a beloved destination for generations to come.
