A Unique Approach…
You cannot outsmart nature, you only have one body and you need to look after it! That’s Daniel Masters’ view. Photography: Andy Tighe
Masters Fitness based in Brockhall Village in the Ribble Valley is run by Daniel Masters and a team of highly trained fitness professionals and is much more of a fitness family rather than a commercial gym.
The fitness centre has several personal trainers, who are all highly trained health and fitness experts, dedicated to delivering an exceptional service to each client.
Masters Fitness takes a rather unique approach to supporting clients adopting a fitter and healthier lifestyle. It all starts with understanding each individual clients’ goals as well as their physical makeup, which is done through complex body composition analysis, utilising some of the most specialist equipment on the market.
A personal trainer then collates all the data and works in collaboration with each client to develop a totally bespoke programme that will help each individual achieve their goals and maintain them long term through a balanced and consistent approach.
The flexibility and welcoming approach of Masters Fitness means it really is for everyone. Each fitness suite is equipped with high grade, specialist machines, enabling clients to train their whole bodies or just concentrate on specific areas, which need toning or strengthening. Clients can choose from a range of membership packages or just pay as they go, the choice is theirs.
Personal training is a major focus for the inspirational fitness centre, and the fitness team deliver personal training sessions to a range of clients.
Daniel explains: “The role of our team is to help motivate and support our clients, whether that’s improving their technique, setting a programme that works for each client or just ensuring accountability. We all need help every now and again, and that is a key part of our service.”
Each member of the team is exceptionally skilled and holds many fitness qualifications, with Daniel holding additional wellness credentials from the elite CHEK institute. CHEK practitioners and exercise coaches specialise in wellness, diet, fitness, stress management and lifestyle coaching. They take a holistic approach to how you can feel better, have more energy and live the life you really want. This expertise helps the team deliver physical excellence and training, as well as the motivational and nutritional guidance to help each client achieve their individual objectives.
Daniel continues: “Anyone can join a gym, it doesn’t mean you are going to go. I’ve lost track of the number of times a client has said ‘I wouldn’t have come today if it wasn’t for you’. Personal training or 1-2-1 coaching isn’t for the rich and famous it’s for anyone who needs help and motivation.”
Masters Fitness has built up an extraordinary clientele over the years, who were incredibly loyal during lockdown. The team worked tirelessly online and then outside delivering training sessions, comprising a mix of classes and one-to-one sessions for those keen to retain their health and fitness during the restrictions. Alongside the online sessions, Masters Fitness also lent equipment to clients so they could continue to train to their full potential.
Their strong client base varies considerably from youngsters in their late teens right through to older clients in their 70s who are keen to retain their health.
The team offers guidance on understanding the mechanics of the body, taking a scientific approach to how the body works. This is complemented with a holistic approach to health and wellbeing, providing nutritional advice, motivation and coaching to clients.
Masters Fitness also deliver a ‘meal prep’ service in conjunction with renowned chef Liam Cooper who has worked with the likes of Gordon Ramsay and numerous other distinguished chefs. The varied menu and helpful information about how much fat, protein, carbs and calories are in each dish allows clients to make the best choice for their healthy eating goals.
For Masters Fitness it’s all about developing a consistent long-term approach to help each client achieve and retain their set targets. This is what makes them so different.
So, if you’re looking for something a little more inspirational than your standard gym contact Masters Fitness on 01254 313322 to see how they can help you achieve your health and fitness goals
Brockhall Village
Old Langho, Blackburn BB6 8AY
01254 313322
mastersfitness.co.uk
