Happy New Ear!
Leading audiologist Simon Bland explains why, going into the new year, it’s important to have your ears tested in order to establish that your hearing is the very best it can be. Photography: Roger Moore
Preston Hearing Care Centre certainly goes the extra mile to provide all their patients with a five-star experience. “We are a happy team here,” says audiologist Simon Bland. “We genuinely want to help and make a difference to people’s lives.” At Preston Hearing Care Centre Simon – and fellow audiologists Joanne, Saminah and Zahra – agree that regular hearing tests are vital: “We have our eyes tested regularly so why should we not do the same for our hearing? It is just as important,” adds Simon.
Recent medical research has shown the link with hearing loss leading to cognitive decline and increased likelihood of dementia. Better hearing not only improves your quality of life but also, critically, helps keep your brain fit.
“New hearing technology is developing all the time and at Preston Hearing Care Centre we carefully select the manufacturers we work with in order to provide patients with the best hearing possible.” Among the manufacturers Preston Hearing Care Centre works with are Oticon, Phonak, Signia, GN Resound, Starkey and Widex – all global leaders in the world of hearing aid design, using the very latest digital technology sound processors.
“Having said that, all hearing technology is only as good as the audiologist preparing the prescription and our Google reviews show that that is where we excel,” says Simon. As an example of the very latest digital technology used in hearing aids, Phonak have launched Infinio Sphere which uses the world’s first dual chip processing platform with dedicated ‘AI’ technology. This makes it 53 times more powerful than current hearing aid technology and unlocks a level of clean and clear speech far beyond anything else on the market.
One of the main concerns for hearing aid users is not being able to hear clearly when in a noisy environment. You are out with loved ones, friends and family in a busy restaurant but all you hear is background noise. The Phonak Infinio addresses this. “With the latest hearing aids, it’s more about how they process sound. New hearing aids automatically change their settings so you can hear clearly in every situation, making them simple and easy to use,” adds Simon.
Today, most hearing aids are rechargeable, no more fiddly batteries to change, they automatically adjust so you can hear clearly in all situations and there is even a choice to connect directly to your smart phone making phone calls clear and easy to understand. “All manufacturers produce different levels of this amazing technology within their hearing aids, so there is something to suit each patient and to suit most budgets too,” concludes Simon. “The latest hearing aids really do change lives for the better. They will allow you to enjoy conversations again with friends and family and keep your brain sharp.”
To set you up for 2025 why not a book a hearing health check with the team at Preston Hearing Care Centre or The Lytham Clinic today – they have more than 300 five-star Google reviews!
prestonhearingcarecentre.co.uk
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