Luxurious Home Fragrance

When Carl and Kirsty Elmer launched their luxury artisan home fragrance business, little did they know how successful it was going to be

Since launching last year, Ribble Valley-based Delilah Chloe, has gradually and organically evolved. Their luxury candle collection now includes room sprays in Delilah Chloe’s signature fragrances along with reed diffusers and bath products in the new Calm collection.

Exclusively available online, the Calm collection features vegan bath salts which, like other Delilah Chloe home products, are made by founders Carl and Kirsty Elmer. The soothing, scented Calm bath salts, are all-natural meaning they are eco-friendly and kind to our planet. The collection also features complementary, Calm scented reed diffusers.

“Featuring the relaxing scent of lavender, the Calm collection has been designed for relaxation, focus, memory and concentration and the scent also promotes a good night’s sleep,” explains Kirsty and Carl, who have also recently launched room sprays in their original signature fragrances.

At the heart of Delilah Chloe lies Carl and Kirsty’s passion for beautiful fragrances – they began by making luxury coconut and soy candles that are made in Ramsbottom and feature the fragrances that the couple have personally developed. These include After Hours, a cologne-inspired fragrance featuring earthy sweet tobacco – a scent that is currently one of the most sought-after. The signature collection also includes Seven Seas featuring bergamot, orange and amber, Serenity a spa-inspired fragrance with ginger and lemon grass, Islands which has vetiver and citrus notes and Botanical, which is a heady fresh fragrance that is just perfect as we head into spring!

While over the past year many customers have enjoyed Delilah Chloe products shopping online, the brand, inspired by the couple’s daughter and their love of home living and interiors, is also available at a number of Ribble Valley retail businesses – a concept that the couple hope to develop: “We would like to see our products in local spas and wellness centres too. Having our products in small local retail outlets is important to us, however our online customers are equally important,” adds Carl, who with Kirsty, makes the reed diffusers and room spray fragrances from home.

“We are hoping to get dedicated business premises soon,” says Carl, adding: “We have also taken on a new member of staff, marketing assistant Bethany, who came to us on a work placement for three months from UCLan and now works for us permanently.”

With their ambitious business plan working well and their combined skillset in developing beautiful fragrances, Carl and Kirsty are looking to a bright future: “The fragrances we create speak for themselves, they are original and inspirational and we hope all our customers enjoy them.”

Delilah Chloe products are currently available at Loom Loft at Barrow, Deep Beauty Salon at Whalley and Brockhall Coffee Shop, as well as online at:

If you have a retail business and are interested in stocking Delilah Chloe products call, or email:
01254 449014
07776 305112



Tedd Walmsley

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