New Season Style
Gail Bailey chats to Kevin Horkin, owner of Vareys Town & Country, about what’s new for the autumn/winter season. Photography: Kirsten Platt
Established over 50 years ago in Clitheroe, Vareys Town & Country continues to give its customers the very best in outdoor clothing, footwear and accessories. Kevin Horkin, who took over the business in 1997 says: “We only offer the very best quality outdoor countrywear and make sure we constantly adapt to meet customers’ needs. The store continues to stock all the popular brands we are renowned for, but with lots of new and exciting ranges being introduced all the time – many exclusive to Vareys.”
As we start to say goodbye to the summer of 2024 it’s time to say hello to autumn and winter! The new stock arriving daily at Vareys Town & Country will make sure you’re ready to face the crisper, colder days in style and two key ranges that remain ever popular with customers are R M Williams and Didriksons.
R M WILLIAMS
“This is a newer range for us and our first full season with the brand,” Kevin says. “R M Williams is one of the best-known and best-loved boot brands in the world. This Australian range isn’t crafted for a day, or a season – they’re crafted for life!”
The R M Williams story began with a desire to do things differently. The founder Reginald Murray Williams crafted his first leather boot whilst camping in the Flinders Ranges in 1932 using just one piece of leather. That boot went on to symbolise Australian style, evolving into the iconic boot that the company still produces today.
As Kevin explains: “R M Williams boots are designed with purpose at the core of each pair.” The result is a boot that is instantly recognisable. Each element of design and manufacture has an important role to play whether that’s ensuring comfort, style or durability.
“This range makes boots that are made to last,” adds Kevin. “The boots are crafted for the unrelenting conditions of the Australian outback, so the concept of durability takes on new meaning! The premium materials and artisanal techniques produce a boot that is robust, comfortable to wear and stylish.
“There are very few R M Williams accounts in the area as the company are very selective,” explains Kevin. “So, we feel very privileged and pleased to be pairing with them as a brand partner.”
All the team at Vareys have undergone product training with R M Williams and this training is then ongoing as new and innovative designs are added to the collection.
DIDRIKSONS
“The simple philosophy of this fabulous Swedish company is to ‘not challenge the elements, but to adapt to them,’ has stood them in good stead since they were founded over 100 years ago,” says Kevin. “They are Scandinavia’s leading brand for functional, stylish and sustainable jackets and at Vareys we are proud to stock the range, including the waterproof jackets and parkas for which Didriksons are renowned.”
Inspired by nature, Didriksons latest collection is filled with new silhouettes, innovative materials and smart functions – jackets that allow you to stay out longer regardless of the weather. And just as autumn paints nature in an array of beautiful colours, the season’s collection is inspired by the hues that belong to this wonderful time of year.
The company specialise in waterproofing and from their inception they worked hard to successfully produce a garment that could stand up to the harsh winds and cold downpours that the Scandinavian fishermen had to endure out at sea.
“Today Didriksons is still concerned with keeping people dry and comfortable,” explains Kevin. “Clothing shouldn’t stop anyone, young or older, from getting out and about in the great outdoors doing what they love!”
There are lots of other ranges in the store too including Barbour, Dubarry, Aigle, Merrell, Schöffel and so much more and there is excitement at the moment for a new Vareys Town and Country opening in Lytham, early September.
Vareys have lots of happy customers who have high praise for the store and the team, with one recently saying: “A huge thank you to all the staff at Varey’s Town and Country. Every time I visit everyone is incredibly helpful – quality products and first-class service!”
Vareys Town & Country
2 Market Place, Clitheroe BB7 2DB
01200 423267
kenvarey.co.uk
vareys.co.uk