New Stores, New Collections, Same Quality
Entering their fifth year in business, LANX are continuing to grow with a bigger team, larger premises, a Manchester shop and new exciting collections and events planned for 2022. Gail Bailey speaks to owner Marco Vaghetti to find out more
Founded in May 2018 by former events co-ordinator Marco Vaghetti, LANX are a Lancashire footwear brand, proudly working with small independent shoemakers to create handmade brogues, boots and sneakers. The focus is on business-casual shoes that are sturdy, elegant and perfect for working hard, playing hard and looking good on any occasion: “We pride ourselves on the individuality and quality of our designs and on using only the finest leather and British sourced textiles, with each shoe stamped with the Lancashire Rose and our own British White Bull,” Marco explains.
Marco travelled extensively while researching the concept of LANX and the direction he wanted the company to go: “I visited 10 countries and had an incredible adventure,” he says. “I was especially inspired by the talented shoemakers I came across in Tokyo – the majority I visited were deeply traditional and skilled at making shoes by hand, which inspired me hugely.”
The expertise Marco witnessed has transferred into the ethos at LANX and the company work with different factories to ensure the best craftsmanship is sourced for each specific style of shoe.
In a short space of time LANX have doubled their staff and expanded the business both at their original shop in Whalley and with a new store now open in Manchester: “We have continued to grow, and alongside opening a new warehouse shop in Whalley we have a new shop in Manchester’s buzzing Northern Quarter,” says Marco. “The two new premises, along with exciting new collections, continue to drive forward our individuality, high quality and style.”
Recently holding a launch day for the new warehouse shop in Whalley, LANX saw people from all over the UK attend – some travelling up to five hours to be the first to visit the expanded premises and meet the team behind this unique brand.
“The launch event in March was a huge success and so good to see our large UK customer base visiting us along with many new customers. We ship all over the world, with a lot of our overseas following having an ancestry link to the Ribble Valley and Lancashire.”
There are more events to come with the pop-up LANX Shoe Shed attending summer events all over the country: “We will be travelling up and down the country over the summer events season, and will be at Royal Lancashire Show, the Goodwood Revival and down at the Big Feastival along with 40 other events,” Marco explains.
When LANX was first founded the company only focused their designs on men’s shoes – but as they rapidly became established they developed a strong female following too: “We had a lot of women buying our men’s shoes, so we quickly realised we needed to create similar shoes but with a specific female fit.”
These have been immensely popular and the female following has risen, with LANX having just launched 16 fabulous new styles.
A collection of new styles for both men and women has been recently launched, including the expansions of the ever-popular sneaker range.
Throughout April there will also be wedding footwear events at the LANX Whalley warehouse shop: “The whole of your wedding party are invited on the 17th and 23rd April to browse, chat and view all our latest men’s and women’s footwear,” Marv says. “Enjoy group discounts plus a few beers on us!”
For quality, smart casual footwear that takes you from the ‘boardroom to the bar’ look no further than LANX.
LANX
Unit 29-30, Mitton Road Business Park
Mitton Road, Whalley BB7 9YE
7 Oak Street, Manchester M4 5JD
hello@lanxshoes.com
lanxshoes.com
