Preston Player Kick Starts Campaign
A Preston footballer who plays in England’s amputee football team, stars in Barclaycard’s new national marketing campaign
Martin Heald features in Barclaycard’s newest marketing campaign talking about the ease and convenience of contactless payments technology.
The campaign launched across social media and online channels in July and Martin, 25, is the star of one of two short films showcasing how contactless payments and Barclaycard’s range of devices that can be used to make them, seamlessly support the diverse needs of individual’s everyday lives.
Paving the way for the 10th anniversary of contactless payments in September, the film was shot in and around Preston, Lancashire and is based on Martin’s life as a defender with England’s amputee football team, a passion of his since he lost his leg to a rare form of bone cancer 10 years ago.
Martin was inspired to explore the sport after seeing a picture of an amputee footballer whilst getting his first prosthetic leg fitted. He subsequently joined the Everton amputee football club before successfully securing a place in the England amputee footbal team in 2008. He went on to play at the amputee football world cup in Mexico at the end of 2014, as well as at competitions in Argentina, Russia, Turkey, Dubai and Germany.
Sport is a major part of Martin’s life. As well as being an administration officer working for Leyland based Lancashire Sport Partnership Trust, a charity that aims to get more than 55,000 people active by 2017 by encouraging young people to take up sport, he is also part of the GB Paraclimbing team, where he is a British champion of the lower limb amputation category (AL2).
“Sport has pretty much taken over my life!” says Martin, “When I’m not playing football I’m climbing. Most importantly however, I’m the office table tennis champ!”
He added: “Representing my country has been my proudest achievement but the road hasn’t always been easy. However, challenges are there to be conquered, and it’s now my 10th year in the England amputee football team. My team mates are like family to me and football has given me the strength to be the person I am today.”
“With a full time job and all of my football commitments, I’m always looking for ways to make my life easier. When Barclaycard approached me and asked me to feature in its new campaign, showing how using wearables such as my Barclaycard wristband to pay, keeps me on the move, I jumped at the chance. With contactless there’s no stopping and mucking around to get my wallet out at the check-out or having to carry cash, which is extremely useful, especially when on crutches. I was thrilled to be part of the campaign and to have the opportunity to show others how they can also benefit from using technologies like contactless payments.”
Andrew Hogan, global head of brand strategy at Barclaycard says: “We’re delighted to have cast Martin in our latest marketing campaign showcasing his incredible and inspirational journey to making England’s amputee football team. The new campaign is a celebration of how technologies such as contactless allows us to seamlessly get through the day and enjoy our passions, and Martin fitted the bill perfectly with his lifting story.”
Barclaycard worked with leading disability charity Scope on the films, which provided vital guidance throughout the campaign