SEVEN GOOD REASONS…

By shopping on your local high street and supporting independent businesses, you will be boosting prosperity within the community and creating more jobs

Now that we can all get out and about, here are reasons why we should be supporting our local businesses by shopping on the high street.

1. Your spending boosts the local economy
Research on spending by local authorities shows that for every £1 spent with a small business 63p stays in the local economy, compared to just 40p with a larger business. A good example is Ribble Valley-based Crafty Vintage where more of your money is used to make purchases from other local businesses, service providers, and farms – continuing to strengthen the economic base in the North West.

2. You will be supporting British entrepreneurs
Crafty Vintage markets help foster the talents of the next generation of British designers and retailers. There is a constant turnover of new products, and sellers listening to customers’ demands.

3. Help keep the area unique
Where you shop, where you eat and have fun – it all adds to the culture of this area. These one-of-a-kind businesses are an integral part of the distinctive character of the Ribble Valley. Other tourism businesses also benefit. When people visit the area they generally seek out destinations that offer them the sense of being someplace, not just anyplace.

4. Shopping local creates jobs
Independent businesses create local employment and self-employment. These people in turn spend in the local economy. By visiting local markets and outlets, you will not only be helping to support the artisan exhibitors you see, but also an array of suppliers such as local farmers, artists, musicians, barbers, makers, brewers and growers.

5. Reduce environmental impact
Locally owned businesses make more local purchases requiring less transportation. This generally means contributing less to sprawl, congestion, habitat loss and pollution.

6. Local shops value you more
Evidence from numerous surveys shows people receive better customer care and service in local shops. Traders survive by their reputation and repeat business – so shopping local means that you get a higher standard of service.

7. Encourage local prosperity
Economic research shows that in an increasingly homogenised world, entrepreneurs and skilled workers are more likely to invest and settle in communities that preserve their one-of-a-kind businesses and distinctive character.

craftyvintage.com

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Tedd Walmsley

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Tedd Walmsley managing director of Live Magazines shares his views on the latest topics in media.

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