The Evolution Of Excellence
A new era of luxury has arrived in Preston with Loupe – part of family-owned jeweller Beaverbrooks – opening the doors of its new boutique in the former Whittles store. This is Loupe’s first location in the North of England, as Ali Gudgeon discovers
For generations, Whittles has been synonymous with luxury watches and fine jewellery in Preston, a trusted destination for discerning collectors and those seeking the ultimate in horological craftsmanship.
The transition from Whittles to Loupe is more than just a name change – it’s an evolution designed to elevate every element of the Whittles experience. As Loupe steps into the spotlight, it invites clients to experience luxury from a fresh perspective, where every moment is crafted to inspire, indulge and captivate.
The launch of Loupe Preston marks the latest chapter for the Beaverbrooks Group, a family-owned icon since 1919. With its rich heritage intricately woven into the fabric of Loupe, the same dedication to quality, care and timeless values that defined Whittles will continue to shape the brand’s future for generations to come.
The heart of Whittles – the exceptional team and the unwavering commitment to personal service – remains. Rose Wilson, along with the familiar faces you’ve come to trust, will continue to lead the Loupe team, ensuring a seamless transition and the same warm welcome.
Rose explains: “Our modernised boutique environment and elevated hosting experience offers the epitome of luxury for our customers. The attention to detail that defined Whittles will be even more pronounced at Loupe, from the experienced Rolex product knowledge our team possesses to the dedicated Rolex Authorised Service Centre.”
At the heart of Loupe’s commitment to excellence is a lifetime of exceptional service. Loupe Preston, like Whittles before it and the other Loupe boutiques, is a guarantor of the quality and authenticity of Rolex watches. As the official Rolex retailer in Preston, Rose and her team will personally guide you through the range of models, helping you select a watch that will last a lifetime.
When it comes to servicing, the expertise of Loupe’s in-house watchmakers are unmatched. Three Rolex-trained watchmakers, with over 50 years of experience, ensure that every timepiece receives the meticulous care it deserves. These watchmakers regularly participate in specialised Rolex training programmes, keeping their skills sharp and up-to-date with the latest advancements in horological technology. This dedication to ongoing training guarantees that your Rolex watch will receive the highest level of care, maintaining its performance and impeccable finish, just as founder Hans Wilsdorf intended.
Loupe also offers a unique viewing facility, allowing watch owners and horology enthusiasts to witness firsthand the passion, dedication and craftsmanship of the watchmakers at work. Enjoy refreshments while you observe these masters of their craft as they meticulously service and care for your timepieces.
The Loupe workshop offers a full range of Rolex-approved services, guaranteeing the performance of your watch over time. From a full service, involving a complete overhaul of the movement, case and bracelet, to specific operations like bracelet adjustments and case refinishing, every procedure is carried out to Rolex’s exacting standards. And for added peace of mind, each serviced watch benefits from a Rolex two-year international service guarantee covering parts and labour.
A stunning collection of Rolex timepieces awaits you at Loupe Preston. Whatever it is you’re looking for, we’ll find the perfect piece together. We can’t wait to welcome you to the new era of luxury at Loupe.
Loupe Preston
Fishergate, Preston PR1 2AD
01772 252777
loupe.co.uk
