Tryanuary:
Celebrating pubs in Lancashire this January
January is often a difficult time for local pubs, restaurants, breweries and bottle shops
While the country settles back into work routines and tries to keep their New Year’s resolutions, fewer people are making the short trip to their favourite bars, and even fewer are trying out beers they’ve never tasted before.
Tryanuary is a nationwide campaign, founded in 2015, to support the beer industry throughout January. It was created to encourage beer fans to support independent breweries, pubs, bars and other retailers during what can be a challenging month for the industry. Since its inception in 2015, the campaign has garnered huge support.
In 2019, Tryanuary has chosen The Benevolent as its charity partner for January’s campaign. The Benevolent is the trade charity that provides help and support to current and former employees of the UK drinks industry and their families. They offer the practical, financial and emotional support needed to get people back on their feet when facing life’s challenges such as serious illness, disability, issues with debt or a family crisis.
Run entirely by volunteers, Tryanuary 2019 aims to make sure there are plenty of good reasons to visit our local pubs this January, with more events, nationwide tweet-alongs and get-togethers than ever before.
Tryanuary 2019 events in Lancashire include tap takeovers at Preston’s Plug & Taps craft beer bar, and a special beer-centred Tryanuary quiz will take place throughout the county. The local champions will brew a special Tryanuary beer at Bowland Brewery in Clitheroe, which will also be hosting Lancashire-only beer events at Bowland beer hall’s famous 105ft bar.
Breweries and pubs across Lancashire will also be taking part in their own ways. Keep an eye on the Tryanuary social media accounts to see what your local is up to.
If you’re a landlord, brewer or even a gin distiller, there’s still time to get involved in Tryanuary! Visit www.tryanuary.com for more information.
Meet Lancashire’s Tryanuary champions!
Our champions carry the Tryanuary flag. Without local champions, there is no Tryanuary campaign!
Local champions galvanise local businesses to participate in the campaign by inspiring them to organise special events, encouraging breweries to brew special beers, embracing the hashtag #Tryanuary on social media and spreading the word and raising money for their chosen charity.
In Lancashire, local champions are Simon Gooch, Tina Ambury, Frazer McAllister and Mike Duckworth. The team is led by Lancashire coordinator Katie Taylor. Get in touch with them for help promoting your own events and follow their Tryanuary activity via the Lancashire team Twitter account: @TryLancs.
If you’d like to join their team, visit www.tryanuary.com/volunteer for details on how to apply.
