The Grenadier Is Here…
Bowker Ribble Valley unveils the INEOS Grenadier that combines utilitarian practicality with today’s technology and comfort
The INEOS Grenadier is an uncompromising 4X4 built from the ground up, engineered to be a rugged, capable and comfortable go-anywhere working vehicle.
Practical features include a 70:30 split rear door, integrated roof bars, pre-wiring for auxiliary lamps and accessories and a front bumper to sit on. An ‘open-source’ approach to accessories means owners can tailor the vehicle to their specific requirements.
The interior combines utilitarian practicality with the technology and comfort today’s drivers expect. Its intuitive and functional layout features physical switches that are widely spaced for easy use on the move, a central infotainment screen and an overhead console for off-road and auxiliary controls. Hose-out rubber flooring, hard-wearing Recaro seats and numerous stowage options mean the Grenadier is ready for anything work and life can throw at it.
Bowker Ribble Valley was officially appointed as the sole Lancashire partner for the new INEOS Grenadier 4X4 in 2022. The agreement sees Bowker operate in partnership with INEOS from the automotive retailer’s existing Bowker Ribble Valley dealership on the A59 in Osbaldeston near Blackburn. It is one of 24 UK sites that are among the first 160 locations in markets around the world.
Bowker Ribble Valley offers a full INEOS aftersales facility. The Bowker partnership with INEOS Automotive is overseen by Managing Director Chris Eccles, supported by the existing Bowker Ribble Valley team.
Paul Bowker, Bowker Motor Group Chief Executive, said: “It is a huge privilege to be chosen by INEOS to be their nominated partner in Lancashire. We have already established award-winning motor retail experiences in Preston and Blackburn with some of the world’s most prestigious motoring brands. The partnership with INEOS is the next exciting chapter for us.
“INEOS brings a fresh perspective to 4X4 development and manufacturing. The Grenadier combines rugged British spirit with German engineering rigour, resulting in a truly no-nonsense 4X4. We look forward to building another successful partnership worthy of the Lancashire motoring community.”
Jack Stanley, Regional Business Manager UK and Ireland for INEOS Automotive, adds: “We have worked tirelessly for over a year to find retail partners that share our enthusiasm and excitement for the Grenadier.
“We have so far established a global network of over 160 partners who understand 4X4 users and their requirements and have a proven track record for exceptional customer service. We are working with these partners to ensure they are ready to offer Grenadier customers and owners the advice, guidance and support they need.”
Full information on pricing, specification and ordering process is available on the website
Bowker Ribble Valley
Bay Horse Garage
Longsight Road
Osbaldeston BB2 7HX
01254 769069
bowkermotorgroup.co.uk/ineos-grenadier
