Raising Your Business Profile…
Danielle Robinson of Clitheroe-based Love to Brand explains how branded merchandise, specifically tailored to reflect your business, can help raise your profile and set you apart from the competition. Photography: Kirsten Platt
A leading UK supplier of promotional merchandise is celebrating 15 years in business. Tucked away in Clitheroe is Love to Brand, a national supplier of branded products and corporate gifts that help businesses get noticed.
Having worked with some of the country’s best-known brands including PayPal and Franky & Bennies, closer to home Love to Brand also works alongside the likes of Burnley Football Club, Northcote, Bowker Motor Group and Preston College.
Love to Brand founder, Danielle Robinson, says: “We work with companies that are constantly looking for ways to promote their services and raise their brand awareness.
“We find out who their target market is and how they want their company to be perceived, and create branded merchandise that reflects and achieves their goals.
“Our customers’ brands are at the heart of everything we do and we see ourselves as an extension of their marketing department.”
Working closely to develop a deeper understanding of what works for each individual company, Danielle and her creative team, ensure the promotional items they provide, deliver their clients’ objectives.
Love to Brand is often asked to supply merchandise to tie in with an event, exhibition or product launch – they supply a range of products from branded pens, mugs, water bottles, bags, folders lanyards and USB sticks – even branded deck chairs and teddy bears! If a company wants to brand something a little out of the ordinary, Love to Brand will rise to the challenge and source it!
“We work very closely with our clients. In this industry there are a lot of branding companies that operate solely online, but Love to Brand offers a personalised account manager service. We meet our clients face to face to find out about them and how we can tailor promotional products to suit their business.”
Some of the recent branded products supplied by Love to Brand have been chef bears for the Northcote Cookery school, co-branded nail files for a Ladies Day at Accrington Stanley FC and branded ‘trolley coins’ so guests could gain access to facilities at a cashless, luxury leisure centre and spa.
They also supplied anniversary cooking aprons to leading UK kitchen gadget company, Thermomix, and Christmas jumpers, socks and Santa hats to TransPennine Express.
Always keeping ahead of the times, Danielle and her team keep an eye on current trends: “If something new comes to the market we make it our business to find out about it. One of the latest viral sensations we can supply and brand is the Stanley cup – it doesn’t take long for the latest products to be available in the promotional product industry.”
As time and technology moves forward, Love to Brand are constantly moving with it and over the past 15 years Danielle has seen substantial shifts in how businesses view branded items: “Promotional products can be one of the hardest working forms of advertising you can find, putting your name in front of your client, all day, every day. The key to this is choosing the right product, and that’s where we come in.
“There has also been a big shift towards accessing customers who now work from home – so we are very conscious of this when sourcing items.
“Branding is a great industry to be in and it keeps us busy just about all year round.”
January to March and September through to Christmas are exceptionally busy for Love to Brand as clients look to source merchandise for the exhibition season and upcoming events.
Working alongside Danielle are Jude Glover and Rebecca Ainsworth and together, this small enthusiastic team have assembled an impressive portfolio of local and national clients.
They are proud to have excellent client retention, and have worked with many customers since day one of establishing, whilst also developing their client base predominantly through word of mouth and client referrals.
While Love to Brand works on a national level, they like to get involved with the local community supporting various events and good causes. They are proud to sponsor Clitheroe Wolves Football Club, Clitheroe Cricket Club and for the second year running, this year’s Clitheroe Beer Festival: “We like to not only remind people that we are here, but are also fortunate enough to be in a position to give back. We may be tucked away in Clitheroe but we do like to get out there and support grass roots causes.”
If you want to raise the profile of your business, or if you have an event, exhibition or product launch coming up, get in touch with Danielle and her team at Love to Brand. They would love to help!
Love to Brand Ltd
The Stables Workshop
12b Duck Street, Clitheroe BB7 1LP
01200 450005
love.tobrand.co.uk
