Seeing is Believing

Your visual behaviour has changed. Think about how much time you spend on your smartphone throughout the day. More than you would like to admit? Me too

We were one of only 1,000 optical stores world-wide invited to the Zeiss #seeingbeyond conference in Berlin, October 2019, where Zeiss first publicised its research on how smartphone usage has changed the way we interact visually with the world around us and unveiled their new SmartLife technology.

Zeiss used head tracking and eye tracking technology to measure if holding a smartphone changes how we see the world around us. To its surprise, its research found that we move our head less than expected and move our eyes far more.

It turns out we’re constantly, sub-consciously, using our peripheral vision to check our surroundings while looking at our smartphone. What’s more, we read significantly faster (up to around 500 words per minute) when reading a smartphone than reading a book (roughly 300 words per minute. If you’re curious why that is, it’s because we are also navigating with our thumbs while our eyes are working.

On top of all that, we tend to hold a smartphone at an unusual angle and distance relative to our eyes. All these factors push the limitations of conventional lenses, which were designed at a time when our digital lives were completely different.

Zeiss SmartLife lenses support your eyes throughout the day, allowing easy focus changing between your smartphone and your surroundings.

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Tedd Walmsley

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Tedd Walmsley managing director of Live Magazines shares his views on the latest topics in media.

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